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Return To Exhibit FAQ Archive   Search the Archives What are some things I can do in advance to prepare for exhibiting at a tradeshow? Answered By Ellen Hambey, Editor Preparation is very important in operating a trade show. Therefore, you need to do some important things in advance in order to avoid problems and make your exhibit a success. Here are some suggestions: Plan and make arrangements well in advance of show dates. Visit and walk through the facility and look for potential problems that would inhibit your success like food courts, competition and accessibility. Avail lead retrieval services if they are available from show management or contract agencies. Train your trade show team Months prior to the show, spend time informing existing clients and your market of the upcoming show. Seek help or consult experts in trade shows in developing an appealing booth, staff scheduling, and market campaigning prior to the show kick-off. Sales staff should have more extra time and incentive to contact and follow-up show leads within weeks of exhibit. Following these steps will give you no headaches and will definitely lead to a successful trade show. Make sure not to rush things to avoid problems. --- permission must be obtained from author Ellen Hambey to re-publish --- Booth Display And Exhibit

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